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Projects->Questions to be posed in the Digital Ideas Day Q&A session


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Questions to be posed in the Digital Ideas Day Q&A session


50 competing versions for the next generation
Is there a future for paper based products?
(54)
Will all books need to include interactive elements? Will the traditional book format remain?
(55)
How will we market books to 'digital natives'?
(46)
Will there be a demand to update back catalogue titles with interactive elements? Could this alienate the more traditional customers?
(49)
What plans do Hachette have to be at the forefront of future developments in digital publishing and to stay ahead of other companies?
(67)
Do our skill sets need to change? For example, should our cover designers be retrained to design ebook covers?
(68)
Any plans to release Digital Content on Android devices as they have a bigger market per device than Apple?
(49)
Do you foresee a time when some titles will be published digitally first or indeed only in a digital format and not as a 'normal' book?
(69)
I would love to see Hachette inspired content on Xbox Live, ie GAMES - Any chance of this?
(53)
Distribution of Digital is key, apart from the iBookStore will we be hosting any internal "Digital Warehouse" for our websites?
(70)
Will Hachette UK be active in the new Amazon Kindle Marketplace launching soon in Europe?
(53)
When people say "Digital" in publishing, people always talk about eBooks. What other Digital content will Hachette be pursuing?
(70)
What is being planned to stop piracy and illegal downloading?
(64)
Do we compete with Amazon, work with them or for them?
(70)
Should we have our own trained in-house developers so that we are less reliant on independent software devs & nurture our own talent?
(61)
Text only ebooks are now a significant profit generator. Illustrated ebooks and apps are a different story. How will that model make money?
(45)
Pricing digital music is very competitive compared to CDs but eBooks seem closer to their book counterparts. Are there plans to change this?
(75)
How far back in time do we think digitalisation of titles will go?
(47)
Will we actively be pursuing online press centres for Digital content? How do we approach review copies?
(43)
Other publishing houses have dedicated digital marketing teams separate from other depts. Is this something we are thinking about doing?
(60)
Digitalized illustrated non-fiction products for children: Are they needed? How will they bring a good return on their investments?
(44)
What is the Hachette reaction to the Wylie Agency's e-book deal with Amazon? What sort of precedent does this set?
(41)
Is Hachette likely to enter into other agency agreements for e-book retail as it has done with Apple? How might this affect product pricing?
(64)
Once a model for 'enhanced' integrated e-textbooks is set, how can we establish a profitable sales model to replace textbook revenues?
(42)
Can we see a time when mobile Apps provide a revenue stream for educational publishers?
(41)
As we increase our subscription services for schools, we will need to invest in 'fulfilment' to ensure ongoing customer retention.. how?
(38)
If we start to sell our content in a Lonely Planet 'pick and mix' style, how do we restrict sharing content without restricting usability?
(48)
We all talk about mobile devices, how about Hachette TV. Subscribe to, then read/listen to an untapped market possibly?
(42)
Is it likely that at some stage we will sell e-books to libraries?
(50)
Are we looking to enforce the agency model through all our digital customers?
(54)
As e-book sales grow, how do we maintain our economic model for print, both in production costs and pricing?
(67)
How can we change our in-house systems (e.g. Vista) to make producing, selling and marketing digital products easier?
(66)
When will there be a group ecommerce solution available?
(66)
Are there any plans to enable Hachette to sell Digital content directly, as well as via third parties?
(73)
What do you think the effect of Google Editions will be on the digital market?
(72)
How are ebooks starting to affect overseas rights sales and distribution agreements?
(44)
Resource issues are key to new digital initiatives. Are there plans to encourage sharing of knowledge & personnel? And to increase budgets?
(81)
What can we offer brand authors to dissuade them from doing deals direct with digital content providers or publishing directly themselves?
(78)
Is there a market for smaller chunks of digital content e.g ebook chapters or short fiction?
(64)
How can we convince agents that enhanced e-books won't conflict with dramatic rights, which they normally reserve?
(33)
Is Hachette exploring the possibility of cloud-based content or will it be download only for the foreseeable future?
(34)
Are there any plans to explore streaming as a delivery mechanism for our audiobooks?
(33)
Is it possible to have DRM that prevents piracy & illegal filesharing but allows users to read their content on any device they wish?
(37)
The Google Book Settlement seems to have generated as many opinions as it has articles can you explain the primary aspects/concerns?
(46)
What is the Group's view of ad-supported digital content as a viable alternative business model?
(33)
Books didn't change for hundreds of years... digital seems like it's always changing: is this just because we don't have hindsight?
(33)
Will digital detract from the 'personality' of books - or let us engage with the actual book itself as we become truly format-agnostic?
(33)
We know what we're doing with books - in how we acquire, process and publicise them. How far away is a similar certainty in things digital?
(34)
Can there be more flexibility with the software we are allowed to download? Digital resources such as Tweetdeck are currently restricted.
(33)
What can we learn from the impact of the internet on the music & movie industries over the last 10 years and their efforts to respond to it?
(63)

Evolution Tree


Generation: 1



Generation: 2 (Pending)
Will there be a demand to update back catalogue titles with interactive elements? Could this alienate the more traditional customers?
Do our skill sets need to change? For example, should our cover designers be retrained to design ebook covers?
Do you foresee a time when some titles will be published digitally first or indeed only in a digital format and not as a 'normal' book?
Barnes & Noble have released their own eReader, Nook. Are there any plans for a "Hook" for Hachette?!
What is being planned to stop piracy and illegal downloading?
Should we have our own trained in-house developers so that we are less reliant on independent software devs & nurture our own talent?
How far back in time do we think digitalisation of titles will go?
Will we actively be pursuing online press centres for Digital content? How do we approach review copies?
Other publishing houses have dedicated digital marketing teams separate from other depts. Is this something we are thinking about doing?
We all talk about mobile devices, how about Hachette TV. Subscribe to, then read/listen to an untapped market possibly?
Are there any plans to enable Hachette to sell Digital content directly, as well as via third parties?
Is there a market for smaller chunks of digital content e.g ebook chapters or short fiction?
Is Hachette exploring the possibility of cloud-based content or will it be download only for the foreseeable future?
We know what we're doing with books - in how we acquire, process and publicise them. How far away is a similar certainty in things digital?
Can there be more flexibility with the software we are allowed to download? Digital resources such as Tweetdeck are currently restricted.
What can we learn from the impact of the internet on the music & movie industries over the last 10 years and their efforts to respond to it?
What are Hachette's plans to keep their staff educated and up-to-date on Digital, including the various products that are available?



Generation: 3 (Pending)
Is there a future for paper based products?
Will all books need to include interactive elements? Will the traditional book format remain?
How will we market books to 'digital natives'?
Do we compete with Amazon, work with them or for them?
Pricing digital music is very competitive compared to CDs but eBooks seem closer to their book counterparts. Are there plans to change this?
How can we change our in-house systems (e.g. Vista) to make producing, selling and marketing digital products easier?
What do you think the effect of Google Editions will be on the digital market?
Resource issues are key to new digital initiatives. Are there plans to encourage sharing of knowledge & personnel? And to increase budgets?
What can we offer brand authors to dissuade them from doing deals direct with digital content providers or publishing directly themselves?
What is the Group's view of ad-supported digital content as a viable alternative business model?



Generation: 4 (Pending)
What plans do Hachette have to be at the forefront of future developments in digital publishing and to stay ahead of other companies?